Cookie Policy

Last updated: May 22, 2025

Table of Contents

Introduction

This Cookie Policy explains how ESB Healthcare Ltd ("we", "us", or "our") uses cookies and similar technologies on our website at esbhealthcare.com (the "Website").

By continuing to use our Website, you consent to our use of cookies as described in this policy, unless you have disabled them through your browser settings.

What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently and provide information to website owners.

Cookies contain information that is transferred to your device's hard drive and stored there. They help us recognize your device and remember information about your visit.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the Website to function properly and cannot be disabled in our systems.

Purpose:

  • Enable basic Website functionality
  • Remember your cookie preferences
  • Maintain security and prevent fraud
  • Ensure proper Website operation

Examples: Session management cookies, Security cookies, Cookie consent preferences

Analytics Cookies

These cookies help us understand how visitors interact with our Website by collecting and reporting information anonymously.

Purpose:

  • Analyze Website traffic and usage patterns
  • Understand which pages are most popular
  • Improve Website performance and user experience
  • Generate statistical reports

Third-Party Services Used:

  • Google Analytics: Tracks Website usage and provides insights about visitor behavior
  • Cookie Lifespan: Up to 2 years
  • Data Collected: Page views, session duration, bounce rate, referring websites

Functional Cookies

These cookies enhance the functionality of our Website and make your browsing experience more convenient.

Purpose:

  • Remember your preferences and settings
  • Customize content based on your location
  • Improve Website usability
  • Provide enhanced features

Examples: Language preferences, Contact form pre-filling, Regional content customization

Marketing Cookies (Optional)

These cookies may be used to track visitors across websites to display relevant advertising and marketing content.

Purpose:

  • Measure the effectiveness of marketing campaigns
  • Provide relevant advertising content
  • Track conversion from marketing materials
  • Understand marketing performance

Note: We only use marketing cookies with your explicit consent.

How We Use Cookies

Website Functionality

  • Session Management:Keep you logged into contact forms during your visit
  • Preferences:Remember your language and regional preferences
  • Security:Protect against malicious activities and ensure secure browsing

Analytics and Improvement

  • Traffic Analysis:Understand how visitors use our Website
  • Performance Monitoring:Identify and fix technical issues
  • Content Optimization:Determine which content is most valuable to visitors
  • User Experience:Improve Website navigation and functionality

Third-Party Cookies

We use services from trusted third-party providers that may place cookies on your device:

Google Analytics

  • Provider: Google LLC
  • Purpose: Website analytics and performance measurement
  • Data Sharing: Anonymized usage data only
  • Privacy Policy: https://policies.google.com/privacy
  • Opt-out: Available through Google Analytics opt-out browser add-on

Impact of Disabling Cookies

Essential Cookies

Disabling essential cookies may result in reduced Website functionality, inability to submit contact forms, security vulnerabilities, and poor user experience.

Analytics Cookies

Disabling analytics cookies does not affect Website functionality but prevents us from understanding usage patterns and may result in less optimized user experience over time.

Functional Cookies

Disabling functional cookies may cause loss of personalized settings, need to re-enter information repeatedly, and less convenient browsing experience.

Data Protection and Privacy

Personal Information

Cookies themselves do not contain personal information, but may be linked to personal data you provide through contact forms.

GDPR Compliance

Our cookie practices comply with EU General Data Protection Regulation (GDPR) and UK data protection laws:

  • Clear consent mechanisms
  • Right to withdraw consent
  • Transparent information about cookie use
  • Data minimization principles

Contact Information

For questions about our use of cookies or this Cookie Policy:

Email: data@esbhealthcare.com

Mail: ESB Healthcare Ltd, Carpenter Court 1 Maple Road, Bramhall, Stockport SK7 2DH, United Kingdom

Website: https://www.esbhealthcare.com/data

Updates to This Cookie Policy

We may update this Cookie Policy to reflect changes in our cookie practices, new third-party services, legal or regulatory requirements, or improvements to our Website. When we make significant changes, we'll update the "Last updated" date and may notify you through Website notices. Continued use of the Website constitutes acceptance of changes.

Additional Resources

Learn More About Cookies

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